What Netflix's 1st decade in Korea means for K-content
It has been 10 years since Netflix entered the Korean market. After moving beyond the days when streaming platforms were unfamiliar, Netflix has become deeply embedded in everyday life. Over that decade, the way Korean content is produced and the way overseas markets view it have both changed. The globalization of Korean content and the term “K-content” are no longer unfamiliar. In that sense,…
It has been ten years since Netflix entered the Korean market. Over that time, streaming platforms have become an integral part of everyday life in Korea. The country's approach to producing and viewing content, as well as its perception overseas, has shifted significantly during this period. The concept of "K-content" is now widely accepted and understood.
When Netflix first arrived, the availability of diverse works on the platform was not common. However, the company's presence in Korea prompted creators to explore new avenues. As a result, unconventional stories and narratives that would have been challenging to bring to life under traditional models began to emerge. The 2017 Netflix original film "Okja," directed by Bong Joon-ho, exemplifies this shift.
Its plot revolves around a giant corporation and a genetically modified animal, a concept that would have been difficult to conceive within conventional commercial film conventions.
The decade-long presence of Netflix in Korea has fundamentally changed the landscape of K-content. The boundaries of genres and storytelling have expanded, allowing for a richer and more varied output. These changes mark a significant contribution from Netflix during its first decade in the Korean market.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- What Netflix's 1st decade in Korea means for K-content koreatimes.co.kr
