What Netflix's 1st decade in Korea means for future of K-content
It has been 10 years since Netflix entered the Korean market. After moving beyond the days when streaming platforms were unfamiliar, Netflix has become deeply embedded in everyday life. Over that decade, the way Korean content is produced and the way overseas markets view it have both changed. The globalization of Korean content and the term “K-content” are no longer unfamiliar. In that sense,…
Ten years ago, Netflix first set foot in the Korean market. Since then, it has seamlessly become a part of daily life for many. During this decade, both the creation of Korean content and its reception in foreign markets have evolved significantly. The concept of "K-content" is now well-known and embraced globally. This decade marked a pivotal moment for Korean content on Netflix, offering viewers an unparalleled variety of offerings all in one place.
Prior to Netflix's arrival, certain types of films and shows were hard to produce due to restrictive investment models or lack of proven market success. However, with Netflix's entry, the landscape changed dramatically. Creators now have a wider array of opportunities to bring their unique visions to life. A prime example of this is the 2017 Netflix original film "Okja," directed by the visionary Bong Joon-ho.
Its daring storyline, which revolved around a giant corporation and a genetically modified animal, was far removed from the typical narratives one would see in mainstream cinema. The film's success demonstrated how Netflix could support unconventional projects that defy traditional genre conventions.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- What Netflix's 1st decade in Korea means for future of K-content koreatimes.co.kr
