What Netflix's 1st decade in Korea means for future growth of K-content

It has been ten years since Netflix entered the Korean market. Over the course of this decade, the streaming giant has become an integral part of daily life for many Korean consumers. This has led to significant changes in the production of Korean content and how it is perceived by audiences outside of the country. The term "K-content" is now commonplace, reflecting the global reach and influence of Korean media.

When Netflix first arrived in Korea, it was not typical to find such a diverse array of works available on a single platform. However, the introduction of Netflix has opened up new opportunities for creators. Works that might have been challenging to produce under traditional models or successful formulas have begun to emerge. A prime example of this shift is the 2017 Netflix original film "Okja," directed by Bong Joon-ho.

Its unique premise, involving a giant corporation and a genetically modified animal, was not a common narrative in mainstream cinema. This film exemplifies the kind of innovative content that has become possible due to Netflix's presence in the Korean market.