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Donna Langley on Universal Ditching Short Theatrical Windows: ‘We’re Trying to Undo the Training We’ve Done to the Audience’

"It was time to try and reestablish that moviegoing habit in our audience," the NBCUniversal chairman said The post Donna Langley on Universal Ditching Short Theatrical Windows: ‘We’re Trying to Undo…

  • Universal Studios extends theatrical windows to 45 days and 90 days.
  • Lengthened windows aim to prioritize movie-going experience.
  • 17-day PVOD window trained audiences to wait for films at home.

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