Donna Langley on Universal Ditching Short Theatrical Windows: ‘We’re Trying to Undo the Training We’ve Done to the Audience’
"It was time to try and reestablish that moviegoing habit in our audience," the NBCUniversal chairman said The post Donna Langley on Universal Ditching Short Theatrical Windows: ‘We’re Trying to Undo the Training We’ve Done to the Audience’ appeared first on TheWrap .
Universal Studios has decided to lengthen its theatrical windows following the impact of the COVID-19 pandemic, according to NBCUniversal chairman Donna Langley. The studio announced a slate-wide minimum of 45 days before films are released on premium video on-demand (PVOD), and eventually, 90 days to streaming platforms. This shift comes after industry-wide experimentation with windowing sparked by the pandemic, and after speaking with several filmmakers, Langley believes it's time to prioritize the movie-going experience.
She explained that the 17-day PVOD window, initially introduced as a way to cater to various audiences, has inadvertently trained audiences to wait for films at home. Langley emphasized that the streaming window is particularly concerning, as it could undermine the movie-going habit by offering an "all you can eat buffet" of films.
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