Kinky dating app Feeld pays founders record £3.8m after sales jump
Platform ‘for the curious’ says users outside the UK account for nearly 90% of its revenues Business live – latest updates Feeld, a UK-based dating app aimed at non-monogamous, queer and kinky users, has reported strong sales growth and paid its founders their largest-ever dividend as it attracts users from more “vanilla” rivals. Revenues jumped by 24% to £64m following a surge in interest from…
Dating app Feeld, aimed at non-monogamous, queer and kinky users, has reported record profits of £3.8m paid to its founders after a 24% surge in revenues to £64m. Ana Kirova and her partner, Dimo Trifonov, launched the business under the name 3nder, but had to change it to Feeld following a lawsuit from Tinder. Despite this, the app has seen rapid growth, attracting users from more conventional dating apps such as Tinder, Hinge and OK Cupid.
With nearly 90% of its revenues coming from users outside the UK, Feeld has experienced strong global user growth, particularly in Mexico, Spain, New York, Toronto and Paris. The company sells premium features called Majestic memberships and extra "pings" to users, and has invested £10.5m in technological upgrades over the past year.
However, in 2024, some of these features were temporarily vulnerable to manipulation, with cybersecurity experts finding security vulnerabilities that could have exposed sensitive user data. Despite this, Feeld's president, Kyle Brennan, said the company's edgy image has been watered down by an influx of people with more conventional or monogamous sensibilities, reflecting changing tastes in relationships.
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