How Versant Is Letting Its ‘Entrepreneurial’ Spirit Take the Lead Post-Comcast
TheGrill 2026: Will McIntosh joined TheWrap's Roger Cheng to discuss the "build vs. buy" equation of M&A in a time when AI is rapidly changing everything it touches The post How Versant Is Letting Its ‘Entrepreneurial’ Spirit Take the Lead Post-Comcast appeared first on TheWrap .
Fandango, owned by Versant, quietly became the No. 2 transactional VOD platform in the U.S. after Amazon. Versant is working to establish Fandango as a free streaming brand, partnering with Lionsgate to offer all five "Hunger Games" movies for free on the platform for two weeks before the release of "The Hunger Games: Sunrise on the Reaping."
This move aims to build upon the company's ticket sales expertise and tie it to a new free streaming service. Versant, a spin-off from Comcast, has an "entrepreneurial" approach, allowing for nimble decision-making and rapid growth, which has enabled acquisitions in golf technology and cloud management software. The company's strategy is to connect people with their passions by integrating media platforms and transactional technologies, with the goal of achieving similar revenue splits across its various verticals within three to five years.
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