Homesoy campaign puts support at the heart of breast health
Now in its third year, ‘Stop That Dot Together’ expands access to screening while encouraging families and friends to help women take that crucial first step.
Homesoy's 'Stop That Dot Together' campaign is back for its third year, aiming to bolster breast health support by involving families, partners, and communities in encouraging early breast cancer detection. Breast cancer is the leading cause of cancer among Malaysian women, with over 30% of diagnoses in the country, and nearly half of cases are detected at stages 3 or 4, while many women over 40 have never had a mammogram.
Dr Kiran Kaur Amer Singh, a general surgeon, stresses that early detection is the most effective tool against breast cancer. This year, Homesoy is sponsoring 200 complimentary breast screenings through two initiatives - 100 mammograms or breast ultrasounds provided by Columbia Asia and 100 mammograms through NCSM's Adopt-A-Mammogram program.
Homesoy is also contributing RM50,000 to support screening access and research, and women who undergo screening will receive Homesoy 3.0 products. The campaign utilizes the 'Know Your Lemons' educational kit, which illustrates 12 possible breast changes to help women recognize warning signs.
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- Homesoy campaign puts support at the heart of breast health freemalaysiatoday.com
