FamilyMart’s sock became a prized souvenir. Now there are 47.
Modeled after each region's official flower, the commemorative socks expand on the convenience store chain's popular line of casual wear.
FamilyMart, a popular convenience store chain in Japan, has seen its green-and-blue striped Line Socks become a highly sought-after souvenir among international tourists. Since the launch of its Convenience Wear apparel label in 2021, the socks have quietly gained a dedicated fanbase. To celebrate its 45th anniversary since its rebranding in 1981, FamilyMart is expanding that trend with a collection of 47 pairs of socks, each representing one of Japan's 47 prefectures.
According to Takehiko Sugai, head of Convenience Wear at FamilyMart, this marks the company's first attempt at a "regional item" designed to express gratitude to the entire nation and to convey thanks to all 47 prefectures for their support over the years.
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