David Ellison says combined Paramount and Warner Bros. Discovery will be named Skydance

Paramount Skydance CEO David Ellison announced on Friday that the merged entity between Paramount and Warner Bros Discovery will be named Skydance, pending the finalization of the acquisition next week. Ellison chose the name to preserve the distinct identities of both Paramount and Warner Bros studios, avoiding a new corporate brand that could diminish their individual prominence.

In a social media post, Ellison explained that their goal was to create a unified identity while maintaining the spotlight on Paramount, Warner Bros, and all their other brands. On Wednesday, a US judge approved the merger, dismissing a lawsuit from a California-based coalition of 12 states that claimed the deal would result in a dominant media conglomerate that could inflate the prices of films and television content. The merger was approved after a $110 billion settlement was reached on September 21.