ChatGPT can now show you wearing clothes before you buy them

OpenAI has introduced an innovative virtual try-on feature in ChatGPT, enabling users to visualize how clothing or accessories might look on them before making a purchase. This feature, launched globally on October 1, allows users to upload a selfie and select a "Try on" button when browsing eligible products. ChatGPT Images then generates an image of the user wearing the chosen product.

The feature is accessible through ChatGPT on both mobile devices and the web, and users can upload their own images of clothing or accessories to visualize them on themselves in a conversation. However, OpenAI emphasizes that the generated images are visualizations, not guarantees of fit or size, and shoppers should still review measurements, product information, and return policies.

OpenAI saves the reference photograph used for virtual try-ons, allowing it to be reused for future shopping sessions. Users can manage these images through Settings → Personalization → Reference photos, choosing to view, change, or delete them. Additionally, OpenAI has introduced a Favourites feature, enabling users to bookmark or organize products in their ChatGPT Library.

This development marks ChatGPT's expansion into the online shopping realm, where AI companies are competing to assist consumers in discovering, comparing, and visualizing products. While Google has previously offered similar technology, OpenAI's implementation brings this experience directly into ChatGPT conversations, allowing users to transition from requesting recommendations to seeing an AI-generated version of themselves wearing an item without leaving the chat.