VerveLife expands tech links with Truecaller partnership

Verve, a domestic payment cards and tokens brand, has announced a strategic partnership with Truecaller for the ninth edition of VerveLife, themed 'Ignite'. The partnership aims to strengthen the technology and lifestyle dimension of the fitness event, providing Truecaller with an opportunity to engage consumers through a platform focused on active living, shared experiences, and community.

Executive Vice President, Group Marketing and Communications, Interswitch Group, Cherry Eromosele, expressed her delight at Truecaller's addition to the VerveLife family, stating that the event will connect with people beyond traditional fitness boundaries, bringing together technology, lifestyle, wellness, and community.

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