Traeger appoints David R. Jolley to board and key committees

Traeger, Inc., a company listed on the NYSE under the ticker symbol COOK, has officially announced the addition of David R. Jolley to its board of directors and two key committees, the audit committee and compensation committee. Jolley, who will serve as a Class III director, is set to take on these roles starting from the same day the announcement was made.

His term is expected to conclude at the 2027 annual meeting of stockholders, or it could end sooner if a new director is elected, or if Jolley were to pass away, resign, or be removed from his position. As a non-employee director, Jolley will be partaking in Traeger’s compensation program for non-employee directors, as detailed in the SEC's definitive proxy statement filed on April 27, 2026.

Furthermore, he will be eligible to participate in the company’s Deferred Compensation Plan, also outlined in the same document. Traeger has also agreed to align with its standard indemnification agreement for directors and officers, including Jolley. This news is reported based on a statement derived from a SEC filing. Recently, Traeger Inc. disclosed a 17% decrease in its second-quarter revenue, amounting to $120 million, compared to the corresponding period in the previous year.

Despite this revenue decline, Traeger managed to improve its profitability, reporting adjusted diluted earnings of $0.53 per share, a stark contrast to an adjusted loss of $0.73 per share during the same period in the prior year. However, Traeger's net loss under GAAP terms widened to $3.12 per share. Various analysts have reacted to these developments, adjusting their stock price targets for Traeger.

B.Riley has increased its price target to $60 from $40, maintaining a Neutral rating, noting the company's margin gains in the earnings report. Canaccord Genuity has also enhanced its price target to $77 from $75, retaining a Buy rating, underscoring the higher-than-expected gross margins and cost savings achieved from Project Gravity.

Telsey has raised its price target to $65 from $45, keeping a Market Perform rating, and highlighted the positive impact of new product launches, such as the Westwood grills and Irontop griddles, as contributing factors to Traeger's recent turnaround. These developments underline Traeger's ongoing restructuring efforts and product innovations. This report was AI-supported and reviewed by an editor for accuracy and clarity.