'The real prize isn’t just doing more work; it’s redesigning work': New report claims AI is being used more in the office, but it's creating more work for many
Workers say AI is making their jobs more complex, but PwC argues we need to fundamentally redesign work for this new era.
A recent study highlights that the real benefit of artificial intelligence (AI) in the workplace is not merely about doing more work, but rather about redesigning how work is approached, according to a new report from PwC. The research shows that while AI adoption is increasing among workers in the UK, it isn't necessarily making their jobs easier.
According to the study, 19% of UK workers now utilize AI every day at work, up from 15% last year. However, the benefits of AI are not evenly distributed. While 85% of senior executives and 73% of managers have used AI, only 35% of non-managers have. This disparity in AI usage raises concerns about potential biases in access and application.
Despite AI being perceived to improve the quality of work (70%), enhance skill utilization (63%), and add value to the workplace (58%), nearly half (44%) of workers have experienced an increase in their workloads following AI adoption. Similarly, a similar number (45%) express concerns about the increased complexity of their jobs.
Claire Reid, PwC UK Chief Innovation and Technology Officer, emphasizes that the solution lies in rethinking how work is conducted, rather than simply focusing on increasing quality or quantity. Reid argues that the real opportunity lies in redesigning work to enable people and AI to work together for better outcomes.
The report suggests that many workers are hesitant to experiment with AI due to concerns about potential negative consequences, confusion regarding employer policies, or the need for additional training. To overcome these challenges, PwC recommends that organizations rethink their approach to work by identifying the most pressing issues, providing workers with the necessary skills and confidence to effectively use AI, and implementing appropriate safeguards.
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