Samsung To Launch Its First AI Smart Glasses In November: Report
Samsung will launch its first AI glasses in November, according to a report by The Korea Herald. The device, called Intelligent Eyewear, has no display. It will take on Meta, which dominates the segment. A Samsung official has since confirmed the November timing to the publication. Samsung has not announced pricing. Developed with Google, Gentle Monster and Warby Parker Samsung is building the…
Samsung plans to introduce its inaugural AI smart glasses in November, according to a report by The Korea Herald. The device, named Intelligent Eyewear, lacks a display. Samsung announced the November launch timing to the publication, though the pricing and target markets remain undisclosed. The glasses are a collaborative effort between Samsung, Google, Gentle Monster, and Warby Parker. Samsung developed the glasses using Google's Android XR platform, working alongside these brands.
At Google I/O in May, Samsung showcased the glasses, revealing plans for two versions: audio glasses with voice-based AI assistance and display glasses projecting information in front of the wearer's eyes. Further details were shared at Galaxy Unpacked in London in July, confirming the release of the display-free model as the November launch product.
The glasses utilize a camera and microphones to capture visual and auditory data, processing this information through Google's Gemini assistant on a connected Galaxy smartphone. The responses are then transmitted through speakers embedded in the frame. According to Samsung, this phone-based processing is a key advantage of the product.
The company aims for the glasses to be lighter than Meta's Ray-Ban Meta model, targeting a weight at least 5 grams lower than the latter's base model, which weighs 51 grams. Samsung has not disclosed the final weight of the glasses.
Despite the lack of specific pricing and launch markets, Samsung indicated that the glasses will fall within the premium segment. The company plans to determine its primary launch markets based on regional demand and the retail networks of Gentle Monster and Warby Parker. Global AI glasses shipments increased by 263 percent year-on-year in the first half of 2026, with display-less models comprising 96 percent of these shipments.
Meta leads this market with a 94 percent share, as evidenced by their Ray-Ban Meta Audio glasses, priced at $349 and set to release on October 13. The privacy debate surrounding camera-equipped AI glasses has already prompted concern in South Korea ahead of Samsung's launch.
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