EU Investigates Riot Games, Ubisoft Over How In-Game Currencies Are Priced
European consumer authorities have launched coordinated investigations into nine video game companies over concerns that their use of in-game virtual … Read More The post EU Investigates Riot Games, Ubisoft Over How In-Game Currencies Are Priced appeared first on ProPakistani .
European consumer authorities are investigating nine video game companies over potential breaches of EU consumer protection rules regarding in-game virtual currencies. The Consumer Protection Cooperation Network, coordinated by the European Commission, is examining whether games comply with EU rules requiring clear and transparent pricing for virtual purchases.
The companies under investigation include Riot Games, Ubisoft EMEA, Crytek, InnoGames, King.com Operations, Mojang, Plarium Europe, PLR Worldwide Sales, and Supercell. The EU is focusing on ensuring players can understand the real-world price of virtual currencies and digital items, avoid unnecessary complexity in currency systems, and receive clear information about their consumer rights.
The authorities are particularly attentive to the protection of children and other vulnerable users. While talks with the video game industry about compliance were held, they did not yield satisfactory results, leading to a wider market review. The EU consumer protection chief, Michael McGrath, emphasized the need for game companies to prevent harmful or unfair practices, especially for children.
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