Reckitt Pakistan Unveils Saaf Sehatmand Pakistan in Partnership with Aga Khan Foundation

Reckitt Pakistan has launched Saaf Sehatmand Pakistan, a flagship social impact platform aimed at improving health and hygiene across the nation in partnership with the Aga Khan Foundation. The initiative focuses on better health in more hands, every day, and is driven by Reckitt Pakistan's expertise in health and hygiene, combined with the Aga Khan Foundation's on-ground WASH experience and community reach.

The partnership was officially unveiled by H.E. Alison Blackburne, British Deputy High Commissioner Karachi, along with key representatives from Reckitt Pakistan, the Aga Khan Foundation, and the National Committee of the Aga Khan Foundation Pakistan. The platform, powered by Dettol and Harpic, brings together Reckitt Pakistan's long-standing work in health, hygiene, sanitation, and safe water under a single, long-term ambition: to create a cleaner, healthier Pakistan.

The first step of the platform will be a school-based water, sanitation, and hygiene initiative, which will eventually scale across the country. Reckitt Pakistan currently reaches over two million children annually through school-based hygiene education, and Saaf Sehatmand Pakistan will deepen this impact by providing safe drinking water, rehabilitating toilet facilities, building handwashing stations, and delivering hygiene education to children.

Speaking at the event, Asif M. Hashimi, General Manager of Reckitt Pakistan, emphasized that the mission is to improve health and hygiene, and Saaf Sehatmand Pakistan turns this vision into action. Amin Feerasta, Chairman of the National Committee at Aga Khan Foundation Pakistan, highlighted the importance of providing a safe and healthy learning environment for every child, and how the partnership between Reckitt and the Aga Khan Foundation can help create healthier school environments in rural Sindh.

British Deputy High Commissioner Alison Blackburne expressed the UK's support for expanding access to safe water, sanitation, and hygiene, and welcomed the launch of Saaf Sehatmand Pakistan. The platform aims to expand through a wider network of partners, taking better health from classrooms into homes and communities, and ensuring that no one is left behind.