Meta appeals ruling that it can’t force Nigerians to accept ad tracking
Meta is appealing a Lagos High Court ruling that limits how it can use Nigerians’ Facebook and Instagram data for behavioural advertising, putting consent, targeted ads and cross-border data transfers before the Court of Appeal.
Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, has appealed a recent Lagos High Court ruling requiring the company to stop processing the personal data of Nigerian users without consent for targeted advertising. The company filed its notice of appeal on September 30, following Justice A.F. Pokanu's September 25 ruling that Meta's unlawful collection and use of user data for advertising violated Nigerian privacy laws.
The appeal will test whether global platforms can require users to consent to behavioural tracking and data profiling in order to access free social media services. The ruling could establish that an advertising-funded business model does not automatically make behavioral advertising legally necessary.
Written by urgent.news from TechCabal's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
