Honda confirms Red Bull return as sponsor in MotoGP
As previously revealed by Motorsport.com, Honda confirmed on Thursday that Red Bull will return as a sponsor of its factory MotoGP team, four years after the energy drinks brand used Marc Marquez's departure as a way out of its agreement with HRC. Red Bull and Monster, the two leading players in the energy drinks market, account for much of the MotoGP grid's sponsorship landscape. The Red ...…
Honda has announced that Red Bull will once again become the sponsor of its MotoGP factory team, four years after the energy drink brand parted ways with Honda Racing Corporation (HRC) due to Marc Marquez's departure. Red Bull and Monster, two leading energy drink companies, dominate the sponsorship landscape on the MotoGP grid.
Red Bull currently sponsors the factory teams of KTM and Tech 3, but is set to take its place on Honda's machines next year. The French brand has been present with Honda from 2015 to 2023 before Marquez's move to Gresini allowed HRC to end the partnership. Honda's new agreement with Red Bull, confirmed for 2027, suggests a stronger commitment, potentially increasing Red Bull's visibility on the bikes.
HRC president Koji Watanabe stated that the partnership is crucial for the upcoming championship and promises exciting moments for fans. This change will also impact riders, as the team's agreements take precedence over those of individual riders, forcing Fabio Quartararo to end his relationship with Monster, which has sponsored him with Yamaha since his debut in 2019.
The change in sponsors also appears to signal the end of Monster's dominant role as Yamaha's title sponsor, which began in 2019.
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- Honda confirms Red Bull return as sponsor in MotoGP sports.yahoo.com
