Honda confirms Red Bull return as sponsor in MotoGP
Red Bull's return to Honda as a sponsor of its factory MotoGP team has been announced
Honda has announced that Red Bull will once again become the sponsor of its MotoGP factory team, four years after the energy drink brand parted ways with Honda Racing Corporation (HRC) due to Marc Marquez's departure. Red Bull and Monster, two leading energy drink companies, dominate the sponsorship landscape on the MotoGP grid.
Red Bull currently sponsors the factory teams of KTM and Tech 3, but is set to take its place on Honda's machines next year. The French brand has been present with Honda from 2015 to 2023 before Marquez's move to Gresini allowed HRC to end the partnership. Honda's new agreement with Red Bull, confirmed for 2027, suggests a stronger commitment, potentially increasing Red Bull's visibility on the bikes.
HRC president Koji Watanabe stated that the partnership is crucial for the upcoming championship and promises exciting moments for fans. This change will also impact riders, as the team's agreements take precedence over those of individual riders, forcing Fabio Quartararo to end his relationship with Monster, which has sponsored him with Yamaha since his debut in 2019.
The change in sponsors also appears to signal the end of Monster's dominant role as Yamaha's title sponsor, which began in 2019.
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Also reported by 1 other outlet
- Honda confirms Red Bull return as sponsor in MotoGP motorsport.com
