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Berger Paints boss demands shift to problem-solving innovation

The Chairman of Berger Paints Nigeria, Abi Ayida, has called for a shift to innovation that solves real economic, environmental, and social challenges. Read More: https://punchng.com/berger-paints-boss-demands-shift-to-problem-solving-innovation/

Berger Paints boss demands shift to problem-solving innovation

Abi Ayida, the Chairman of Berger Paints Nigeria Plc, has called for a shift from focusing on new products to addressing real economic, environmental, and social problems in Nigeria. At the launch of Berger Paints' CoolComfort thermal paint solution in Lagos, Ayida emphasized that innovation should be judged by its practicality and ability to deliver tangible value.

CoolComfort, suitable for both interior and exterior surfaces, is designed to lower heat absorption in buildings, promoting energy efficiency and comfortable indoor environments. The product was presented at an industry conference attended by professionals from various sectors, including real estate, construction, architecture, design, finance, sustainability, facility management, and government.

Ayida stressed that Berger Paints' long-standing experience in Nigeria's built environment necessitates the application of this knowledge to contemporary challenges. He highlighted the increasing demand for structures that can cope with Nigeria's climate while providing comfort and resilience, underscoring the necessity of practical innovation.

Group Managing Director Alaba Fagun explained that CoolComfort was created to meet evolving consumer needs and environmental changes. The development of CoolComfort was driven by the goal of improving the living conditions of Nigerians in their homes and workspaces, addressing the need for climate responsiveness, occupant well-being, and energy conservation.

Fagun added that building quality should be evaluated not just by physical structures and finishes, but by occupant comfort, efficiency, and overall experience. She described CoolComfort as part of Berger Paints' response to the growing challenges in the built environment, aiming to ensure Nigerian buildings perform better, feel better, and contribute to improved quality of life.

The Chair Centre Group's CEO, Ibukun Awosika, urged businesses to better understand consumers and respond proactively to changing market trends. In her keynote address titled "Innovation as a Catalyst for Sustainable Growth," Awosika described innovation as a mindset that challenges existing practices, identifies emerging needs, and delivers lasting value centered on quality, safety, and customer experience.

Written by urgent.news from Punch's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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