Tinder adapts to a social, IRL dating future with ‘Group Hangouts’ feature
As younger users grow increasingly tired of the endless scroll, dating apps are scrambling to adapt to a generation that increasingly wants dating to feel more social and rooted in real-world experiences. The latest example comes from Tinder, which on Wednesday announced the launch of “Group Hangouts,” a new feature that lets groups of friends […]
Tinder, the popular dating app, is adapting to changing user preferences with the launch of its new "Group Hangouts" feature. The feature aims to provide a more social and real-world experience for younger users who are tired of endless scrolling. Group Hangouts allows friends to discover, match, and plan activities together around shared interests.
Users can create groups of up to 15 people, with each group needing a minimum of three members to appear in Tinder's main card stack. Groups can browse and 'like' other groups, and if at least one person from each group likes another group, they will be connected in a shared chat, allowing them to make plans together. The feature gives users control over their experience, with the ability to leave conversations and block or report any uncomfortable participants.
Group Hangouts is rolling out in phases in the U.S. and select markets, with more markets expected to follow. This feature builds upon Tinder's previous efforts in group-oriented dating, such as the "Double Date" feature launched last year. Tinder has been pushing users towards real-world experiences, with the introduction of an Events tab in March and expanded in-person events to additional cities this month.
Bumble is also following a similar trend with its "Plans" feature designed to facilitate group-oriented, casual settings. These moves come as Tinder faces challenges, with revenue declining in the latest quarter and a 7% drop in monthly active users in the second quarter.
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