Sturdflex Expands into the North-East with Comprehensive Waterproofing & Construction Chemical Solutions

Guwahati, September 16, 2026: Waterproofing Solutions and Construction Chemicals brand Sturdflex, part of Shyam Steel Industries Ltd., has announced its formal expansion into the North-East region, with Assam as one of its primary markets. This step marks a significant move for the West Bengal-based company as it seeks to strengthen its presence in the diverse and challenging construction landscape of the North-East.

The brand’s comprehensive portfolio addresses a wide range of waterproofing and construction challenges, including water ingress, dampness, heat-related issues, and wall cracks. Sturdflex’s solutions are tailored to the unique needs of each construction project, rather than applying a one-size-fits-all approach.

To support its market entry, Sturdflex is bolstering its distribution network in Assam and other key North-Eastern markets. This involves partnering with dealers, contractors, applicators, builders, and construction professionals to ensure its products and expertise are accessible to the construction community.

A key differentiator for Sturdflex is its commitment to technical support. The brand aims to provide on-site assistance to understand the specific needs of each construction site and recommend suitable products or combinations of products. Additionally, the company is conducting contractor education initiatives to promote correct application practices, effective waterproofing, and improved construction quality.

With the North-East facing high humidity and intense monsoon conditions, moisture protection is critical for home and building protection. Sturdflex’s specialized product portfolio, combined with technical support and education initiatives, aims to address these needs and promote informed decision-making by construction professionals.

Backed by the legacy of Shyam Steel Industries Ltd., a company with a 70-year history of quality steel and TMT rebars, Sturdflex is positioned to become a trusted brand in the North-East’s construction sector. The company aims to build a strong presence in the region, offering specialised waterproofing solutions, technical expertise, and a deep understanding of local construction requirements.