Sturdflex Expands into the North-East with Comprehensive Waterproofing & Construction Chemical Solutions

Guwahati, 16th September 2026: Waterproofing Solutions & Construction Chemicals brand Sturdflex, a subsidiary of Shyam Steel Industries Ltd., has announced its official entry into the North-Eastern market, with Assam identified as one of its primary markets in the region. This expansion is a crucial step in Sturdflex's strategy to broaden its footprint beyond existing markets, with the aim of building a robust presence across Assam and other significant markets within the region.

The North-East, characterized by unique climatic and geographical conditions, presents specific requirements for moisture protection, waterproofing, and construction quality. Sturdflex's comprehensive portfolio is designed to cater to a wide range of construction needs, tackling issues such as water ingress, dampness, heat-related concerns, and wall cracks.

The brand's approach is solution-oriented, emphasizing the identification of specific challenges and recommending tailored solutions rather than a one-size-fits-all strategy. To strengthen its market position, Sturdflex is intensifying its distribution network across Assam and other key North-Eastern markets. This includes engaging with dealers, contractors, applicators, builders, and construction professionals to make its products and expertise more accessible.

Beyond product availability, Sturdflex places a strong emphasis on technical support, offering on-site assistance to understand the specific requirements of each construction site. This personalized approach helps recommend suitable solutions, ensuring that waterproofing and construction chemical products are applied correctly and effectively.

Additionally, the company is investing in contractor education initiatives to promote correct application practices, enhance waterproofing, and improve construction quality. Sturdflex's entry into the North-East is supported by Shyam Steel Industries Ltd., a company with a rich history in the construction sector. For over seven decades, Shyam Steel has been synonymous with quality steel and TMT rebars, contributing to various iconic structures across India.

The launch of Sturdflex represents an extension of this legacy into the specialized field of Waterproofing Solutions & Construction Chemicals. Speaking about the expansion, Mr. Govind Beriwal, Director, Shyam Steel Industries Ltd., emphasized Shyam Steel's commitment to the construction ecosystem and the importance of establishing Sturdflex as a trusted brand in the region.