Seoul teams up with Mediheal for skin care line inspired by city landmarks
Seoul will release a limited-edition skin care line featuring three of the city's iconic landmarks — the Han River, Mount Nam and Bukchon hanok village — in partnership with Korean skin care brand Mediheal, Seoul Metropolitan Government said Wednesday. The "Mediheal Seoul Edition" consists of seven products including toner pads, serums and eye patches drawn from the brand's bestselling items.…
Seoul has announced a limited-edition skincare line inspired by three of the city's most iconic landmarks, in collaboration with Korean skincare brand Mediheal. The "Mediheal Seoul Edition" will be released on Thursday and consist of seven products, including toner pads, serums, and eye patches. Each landmark is paired with a specific product line.
The Han River line incorporates madecassoside, a compound derived from the centella asiatica plant known for its soothing properties. Namsan line features PDRN, an ingredient sourced from salmon DNA, marketed for its pore care benefits. The Bukchon line includes collagen and tea tree products.
Mediheal has been the top-selling brand at Olive Young, Korea's largest health and beauty store chain, in both 2024 and 2025. This collaboration follows a previous edition featuring Haechi, Seoul's official mythical creature mascot. Customers who purchase the line will receive pouches or luggage tags featuring images of the landmarks, along with suggested skincare routines.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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