Seoul teams up with Mediheal for skin care line inspired by city landmarks
Seoul will release a limited-edition skin care line featuring three of the city's iconic landmarks — the Han River, Mount Nam and Bukchon hanok village — in partnership with Korean skin care brand Mediheal, Seoul Metropolitan Government said Wednesday. The "Mediheal Seoul Edition" consists of seven products including toner pads, serums and eye patches drawn from the brand's bestselling items.…
Seoul has collaborated with Korean skincare brand Mediheal to launch a limited-edition skin care line inspired by the city's most iconic landmarks. This partnership, announced on Wednesday by the Seoul Metropolitan Government, brings together seven products from Mediheal's bestselling range, each designed around a specific landmark.
The Han River line incorporates madecassoside, a soothing compound from the centella asiatica plant, while the Namsan line features PDRN, a pore-care ingredient derived from salmon DNA. The Bukchon hanok village line includes collagen and tea tree products. These specialized lines will be available for purchase starting Thursday.
This collaboration follows a previous edition that featured Haechi, Seoul's official mythical mascot. To complement the products, buyers will receive pouches or luggage tags featuring images of the landmarks, along with suggested usage guidelines.
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