Report: Meta’s Muse crosses 5 million downloads amid massive advertising push
Meta’s streak at the top of the App Store continues in the US and Canada, as its AI assistant Muse is now past 5 million downloads, according to Sensor Tower. Here are the details. more…
According to Sensor Tower, Meta's AI-powered assistant Muse has surpassed the 5 million download mark in the US and Canada. This achievement occurred three weeks after the app's launch in the US market. The report reveals that Muse outpaced other popular AI assistants such as ChatGPT, Grok, and Claude in terms of download speed.
While ChatGPT took 56 days, Grok took 103 days, and Claude took 492 days to reach 5 million downloads. Muse's availability on both iOS and Android platforms, but limited to the US and Canada, contributed to its rapid success. Only 23 apps have achieved over 5 million downloads within 22 days of launch, with 90% of them being mobile gaming apps like Fortnite, Pokemon GO, and Candy Crush.
Notable non-gaming apps with similar download milestones include Disney+, HBO Max, and Threads. Meta's aggressive advertising strategy in promoting Muse has been a key factor in its swift adoption, as the company began increasing its ad spend for the app on September 16, 2026, resulting in a 73% spike in downloads.
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