Prem Rugby extends deal with trading platform Etoro
Trading platform Etoro has extended its partnership with Prem Rugby as it solidifies its growing status within sport. The agreement began in 2023 but a fresh extension will see the deal extend into a fourth season, with the firm sponsoring the league’s predictor activation across social media. It is also the league’s official coin-toss partner [...]
Etoro, the trading platform, has extended its partnership with Prem Rugby, further solidifying its growing presence in the sports world. The deal, which began in 2023, will now run for a fourth season, with the firm sponsoring the league's predictor activation across social media and acting as the official coin-toss partner at this year's Prem Rugby final at Allianz Stadium.
This extension is part of a larger sponsorship umbrella that Etoro shares with other sports clubs, including football clubs Arsenal, Leeds, Nottingham Forest and Leipzig, as well as the Alpine Formula 1 team. Additionally, Etoro has deals across basketball, rugby, and women's sport. Stephanie Wilks-Wiffen, from Etoro, commented on the natural connection between rugby supporters' decision-making processes and investing.
Etoro will continue as a Prem Rugby sponsor alongside title partner Gallagher, alongside other sponsors such as Defender, London Pride, Funding Circle, and Buffalo Trace. Prem Rugby's CEO Kelly Cooke expressed excitement about the backing of a leading global trading partner as the league enters its 30th season. The league is also looking to attract investment from notable figures like Bill Foley's Black Knight and Sir James Dyson, who owns a vacuum cleaner magnate.
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