OpenAI apes AWS Marketplace while Anthropic remains stubbornly Microsoftian
By including Baseten in its marketplace, OpenAI signals it wants its models to win on the merits, not through coercion
OpenAI recently announced a new marketplace offering partnerships with 32 providers, similar to AWS Marketplace. This move is part of OpenAI's strategy to gain control over the customer's next purchase decision. In contrast, Anthropic remains focused on Microsoft, refusing to integrate its Claude Pro account with OpenAI's products.
OpenAI's approach includes making its Codex harness open-source and partnering with Baseten to provide access to open models, indicating a belief that model quality will ultimately be more important than exclusive partnerships. While OpenAI seems to understand the importance of distribution, Anthropic believes that strong-arm tactics will lead to success.
The new marketplace could potentially lead to competition for enterprise customers, who may have obligations to both OpenAI and other cloud providers. This shift in strategy positions OpenAI and Anthropic as the new leaders in the AI industry, similar to how cloud providers have become the central focus of technology adoption.
Written by urgent.news from The Register Science's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 4 other outlets
- OpenAI apes AWS Marketplace while Anthropic remains stubbornly Microsoftian theregister.com
- Sources: the US FTC is expanding a sweeping probe of Anthropic, OpenAI, and other frontier AI labs, and plans to issue formal demands to turn over information (New York Post) nypost.com
- FTC probing Anthropic and OpenAI over AI safety threats cbsnews.com
- FTC opens probe into AI giants including Anthropic and OpenAI, New York Post reports channelnewsasia.com
