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I read 298 Shopify catalogues to find out how often a size run has a hole in it

Every apparel store has a version of the same quiet problem: a product page that is still up, still indexed, still taking traffic, and missing the size half the buyers wanted.

  • Study of 298 Shopify catalogues reveals size run issues
  • One in ten broken styles missing exactly one size
  • Most issues isolated to single hole near product's middle

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