I read 298 Shopify catalogues to find out how often a size run has a hole in it
Every apparel store has a version of the same quiet problem: a product page that is still up, still indexed, still taking traffic, and missing the size half the buyers wanted. The product is not sold out. It is partly sold out, which is worse, because nothing in the admin flags it. I wanted a number instead of an anecdote, so I read the public catalogue of every Shopify apparel store I could…
A study of 298 Shopify apparel catalogues found that a size run is broken when a size is sold out while the sizes on both sides are still available. Roughly one in ten of these broken styles is missing exactly one size. Most of the issues are isolated to a single hole in the product run, usually occurring near the middle where demand is highest and the size sells out first.
Only 2.8% of buyable styles have two or more sizes stranded, meaning the merchandise can still be sold through. This research suggests that the problem is more manageable when broken into smaller, individual issues rather than a widespread, diffuse issue.
Written by urgent.news from Dev.to's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
