How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue

Shira Lazar's digital media platform, What's Trending, has reached a valuation of seven figures, a significant achievement in the world of online content creation. The journey began in 2011 when Lazar launched the brand, initially in partnership with CBS News, with the aim of addressing the lack of coverage for internet celebrities like Michelle Pham and Jenna Marbles. However, the venture faced an early setback when Lazar mistakenly reported Steve Jobs' death on Twitter, leading CBS to sever ties.

Despite this hurdle, Lazar persevered, expanding the show's reach across various platforms including YouTube, Facebook, Instagram, Snapchat, and TikTok. The content covered a broad spectrum, from other creators and celebrities to emerging trends like AI scammers and video games. Today, What's Trending stands as a testament to Lazar's resilience and adaptability in the ever-evolving landscape of social media.

The platform's success mirrors the broader trend in the industry, where publishers such as CNN, Bustle, and The Washington Post are increasingly embracing creator-led media. As Lazar continues to work on scaling the business and advocating for better protections for creators, her story serves as an inspiring example of how innovation and perseverance can lead to commercial success in the digital age.