Helsinki-based KHOY raises €2 million to take its vacuum-packed sofa beds across Europe and the US
KHOY Company, a Helsinki-based direct-to-consumer design and furniture company, has raised €2 million in growth funding. The round was led by Finnish private equity investor Virta Equity, with participation from Innovestor and several angel investors. “KHOY has solved something the furniture industry has struggled with: how to sell and ship large, bulky products across borders […] The post…
Helsinki-based direct-to-consumer furniture company KHOY has secured €2 million in growth funding to expand its vacuum-packed sofa beds to Europe and the United States. Led by Finnish private equity investor Virta Equity, with the participation of Innovestor and several angel investors, the company aims to solve the challenge of selling large, bulky products across borders without compromising margins.
KHOY, founded in 2022 by Visa Friström, András Kelemen, and Jukka Salmikukka, designs and sells sofa beds that can be vacuum-packed into compact cardboard boxes and expand to full size at home. The company previously used the name KOTA before adopting KHOY in 2026, reflecting its international ambitions. KHOY's story began with a brief from hospitality brand BobW, which needed a comfortable yet space-efficient sofa bed for European apartments.
The resulting design earned a Red Dot Design Award in 2026. Since launching its first sofa bed in June 2024, KHOY has seen a 13-fold increase in revenue to €4.3 million in 2025, with growth accelerating at 166% year-on-year. Over 80% of sales now come from outside Finland, with Germany and France being the biggest markets in 2025.
The company's unique design and vacuum-packing technology reportedly cut delivery costs by up to 95% compared to traditional furniture logistics, enabling direct-to-consumer sales across multiple markets. The latest funding will be used to scale operations across the European Union, Switzerland, and the UK, while accelerating the company's push into the US market, where it launched operations recently.
KHOY's co-founder and CEO, Visa Friström, expressed excitement about the growth potential and plans to build KHOY into a major global online brand, emphasizing the company's commitment to European quality.
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