GCB extends Customer Service Week into month-long customer engagement

GCB Bank PLC has expanded its Customer Service Week into a month-long customer engagement initiative, scheduled for October. The program, under the theme "The Extra Mile," aims to enhance customer interaction, feedback, and appreciation. GCB, a bank serving Ghanaians for over seven decades, sees this initiative as a way to recognize customer loyalty and areas for service improvement.

Managing Director Farihan Alhassan emphasized the bank's responsibility towards its customers, stating that the month-long program will provide more opportunities for customers to share experiences and provide feedback directly. Customer centricity is a core strategy for GCB, guiding product development and service delivery. The activities will take place in branches, communities, and online, including a Customer Town Hall for direct engagement with bank leadership, and branch visits by the Executive Committee to interact with customers and staff.

Other planned events include branch appreciation programs, customer education sessions, and a Patrons Appreciation Day to honor long-standing relationships. GCB is also hosting the GCB Aerobics Fiesta, a fitness and wellness activity for customers. Cynthia Eyram Ofori-Dwumfuo, the Chief Marketing, Communications, and Customer Experience Officer, highlighted the importance of customer feedback, stating that the month’s engagements will focus on getting the basics right.

The bank encourages customers to follow its official channels for updates on activities and participation methods. The bank's customer service focus extends beyond October, with the insights gathered expected to inform ongoing improvements to the customer experience.