GCB extends Customer Service Week into month-long customer engagement
GCB Bank PLC has extended this year’s Customer Service Week into a month-long customer engagement programme, dedicating October to customer appreciation, education and direct interaction with its clients.
GCB Bank PLC has expanded its Customer Service Week into a comprehensive month-long customer engagement program in October, with the theme "The Extra Mile." This initiative is designed to enhance customer interaction, gather feedback, and appreciate loyal clients who have supported the bank for over seven decades. Managing Director Farihan Alhassan emphasized the bank's commitment to maintaining customer trust, stating that the extended program reflects its responsibility to serve customers better.
Customer centricity is integral to GCB's strategy, guiding product development and service delivery. The month-long program will feature various activities, including branch visits by executives, a Customer Town Hall for feedback sessions, branch appreciation events, educational workshops, a Patrons Appreciation Day, and the GCB Aerobics Fiesta.
Customer feedback will be crucial in shaping the bank's improvements, with insights gathered during the engagements to inform ongoing customer service enhancements. The bank encourages customers to participate by following its official channels throughout October.
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