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Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.

We haven't written up this one. Digiday has the full story — the link below goes straight to it.

Read the original at digiday.com →

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