Bicycle Industry: Return of the Founder and World Championship Successes: This is How Bicycle Manufacturer Canyon is Working Its Way Out of the Crisis
The industry has had difficult years with overcapacity, price wars and insolvencies. Canyon from Koblenz is growing again - now it has to prove its sustainability.
Nach zwei Jahren mit falling sales, Canyon wieder on a positive note with a ten percent revenue increase in the first half of the year. CEO Matthias Meier and co-founder Roman Arnold, who returned to operational leadership in September 2025, aim to make Canyon produce the best bikes in the world. The company's turnaround comes at a time when the bicycle industry is struggling to recover from a deep crisis, exacerbated by the COVID-19 pandemic.
Despite a 10 percent increase in sales in Germany, the industry's growth is limited, with the number of bicycles sold dropping to 3.8 million in 2021 from 5.0 million in 2020. The crisis was primarily caused by the disruption of supply chains due to the pandemic, leading to excess inventory, price cuts, and bankruptcies among competitors like Simplon, Prophete, and VanMoof.
Canyon, which sells its bikes directly to customers online and through its own stores, underestimated the impact of reduced margins during the crisis. As a result, the company faced losses and sales declines. However, the new CEO and co-founder have vowed to sustain growth and generate positive returns for shareholders in the future.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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