Coforge Details Shift To Agentic Travel And Modern Airline Retailing

Mumbai, September 30, 2026 - Coforge Limited has unveiled a significant transformation in the travel industry, moving towards Modern Airline Retailing (MAR) and agentic travel. This shift aims to redefine how airlines connect with travelers, distribute content, operate, and generate revenue, according to the company.

The company attributes this change to the expectations of younger generations of travelers, who seek personalized experiences and prefer interacting through AI-powered interfaces. While artificial intelligence already plays a role, Coforge anticipates the next wave of transformation will involve connected systems of intelligence that coordinate decisions across pricing, promotions, inventory, customer service, and operations.

Coforge also announced the appointment of Akhil Gupta as Chairperson, with a five-year term commencing September 29.

In a statement, Erika Moore, Chief Officer of Strategy & Growth in Travel, Transportation, and Hospitality at Coforge, emphasized that the future of travel will be characterized by intelligent experiences, not isolated transactions. Moore highlighted the accelerated progress of AI, which is hastening the industry's transition towards a world where travelers articulate their intentions, and AI-driven systems create, optimize, and manage outcomes throughout the entire journey.

Coforge's Aeronova.AI platform supports travel companies in executing their offers and orders. By employing agentic AI and orchestrated agents, Aeronova.AI streamlines business transformation, aligns teams, reduces risks, and manages the coexistence of legacy and modern retailing platforms. This foundation enables AI-driven decision-making on a large scale.