CJ ENM takes K-content push to London with new partnership

Korean entertainment conglomerate CJ ENM has forged a new collaboration with the Korean Cultural Centre UK and the Korea Creative Content Agency. This partnership aims to introduce Korean dramas and cultural programming to audiences throughout London. The three entities have signed a memorandum of understanding to boost opportunities for Korean content in the United Kingdom and enhance exchanges among industry professionals.

Their inaugural joint venture, Curated Korea 2026, is scheduled to take place from October 1 to 21 at various locations across the city. This program showcases contemporary Korean culture through a series of drama screenings, literary presentations, culinary experiences, and networking events. The drama schedule kicks off on October 1 with "The Ordinary Jackpot," a tale centered around an office worker who wins 1.3 billion won ($890,000) in the lottery and contemplates the true meaning of life, followed by a subsequent Q&A session.

On October 8, "Study Group" will be showcased at Foyles Charing Cross Road, preceded by a dialogue focusing on the subject matter.