AI To SI: How Trump's 'Super Intelligence' Push Sparked A Boom For Slovenia's .si Domains
US President Donald Trump’s push to rebrand artificial intelligence as “super intelligence”, or SI, has triggered a surge in registrations for internet domains ending in “.si”, Slovenia’s country domain suffix. “The word ‘artificial intelligence’ makes it sound fake,” Trump told the UN General Assembly last week, adding that SI “sounded much better”. He said the US would begin using “the much…
The push by US President Donald Trump to refer to artificial intelligence as "super intelligence" (SI) has led to a surge in registrations for .si domain names, Slovenia's country domain suffix. At a recent UN General Assembly speech, Trump stated that SI sounds more accurate than "artificial intelligence." Slovenia, with a population of approximately 2.1 million, benefits from its .si domain suffix in this context.
In response to Trump's remarks, the National Domain Registry for Slovenia, Register.si, has witnessed an unprecedented rise in requests for .si domains. Day-to-day new registrations have averaged 3,700 since the speech, up from an average of around 3,500 during the entire month of August. As of Tuesday, over 220,000 .si domains have been registered.
To address the surge in demand, Register.si issued an advisory to businesses and trademark owners, strongly recommending that trademark holders and other entities secure a .si domain as soon as possible. This marks a dramatic shift from the previous month, when only around 3,500 .si domains were registered over the entire month.
The .si domain name is not unique in gaining popularity among internet users. Montenegro's .me suffix has been widely used for personal websites and web addresses promoting calls to action for years. Telegram, a popular messaging app, utilizes the short domain "t.me."
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