ZJLD Group partners with CDF Cruise for maritime tasting event
Beverage producer ZJLD Group partnered with CDF Cruise to host a spirits tasting aboard the Adora Magic City cruise ship
HONG KONG SAR - 24 September 2026 - ZJLD Group Inc., a leading Chinese baijiu producer and the first such company listed on the Hong Kong Stock Exchange, has announced a partnership with CDF (China Duty Free) Cruise for a tasting event aboard their cruise ship, Adora Magic City. The event, named "Timeless Brew, Maritime Legend – Exclusive Zhenjiu Tasting on Adora Magic City," took place from September 12 to 16, targeting high-net-worth individuals and duty-free consumers.
This collaboration marks ZJLD's "go-global" strategy, moving from a traditional supply-only model to a more comprehensive co-creation model. The event featured exclusive tasting sessions, fashion shows, and workshops, highlighting the cultural heritage and brewing expertise of Chinese sauce-aroma baijiu. Zhenjiu's flagship products, Da Zhen · Zhenjiu and NEWS Oak-Aged Craft Beer, made their international debut during the event.
ZJLD's Head of International Business emphasized that cruise ships offer a premium cross-border spending opportunity, serving as a testing ground for the globalization of Chinese baijiu. The partnership aims to deepen the integration between brand heritage and distribution channels, while exploring innovative consumer experiences to showcase the unique appeal of Chinese baijiu to global markets.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
