Sony to skip CES 2027 for first time since expo's inaugural event in 1967
Sony will not attend the Consumer Electronics Show (CES) next year, marking its first absence since the event began in 1967. Read more
Sony has decided not to participate in the Consumer Electronics Show (CES) in 2027, marking its first absence since the event's inception in 1967. This absence is part of Sony's strategic shift towards entertainment, intellectual property, and technology that supports creators. Despite not attending CES this year, Sony showcased its joint venture with Honda to unveil the Afeela electric vehicle.
Traditionally, Sony's presence at CES includes a keynote address on upcoming technology and products, often featuring PlayStation hardware updates. Notable appearances at CES include the PlayStation 5 logo reveal by former PlayStation president and CEO Jim Ryan in 2020, and the announcement of PlayStation VR2 and Horizon: Call of the Mountain in 2022.
Sony's retreat from CES comes as other major platform holders, Nintendo and Xbox, had a strong presence at the event, with Nintendo hosting two booths, including one with playable games. The decision to skip CES aligns with Sony's current focus and strategic priorities, moving away from in-person gaming industry conferences where they have been absent since last month's Gamescom.
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