SA smartphone challenger turns to China for first device

SolidSA, a South African-founded technology company, is set to launch its first smartphone, the SolidSA M10, in the local market. Founded in 2023 by entrepreneur Siyabonga Ngema, the company aims to target South African users with a device featuring a 10,000mAh battery, durability, and features tailored for everyday use. The M10 is currently manufactured in China through an original equipment manufacturer (OEM) partnership with Phonemax Technologies, and SolidSA does not claim the device is produced in South Africa.

The company operates with an asset-light approach, avoiding substantial capital investment in a factory until demand for the product is established. The M10 boasts a 10,000mAh battery, 6GB RAM, 128GB storage, runs Android 14, supports NFC and dual SIMs, and has an IP68 rating for water and dust resistance. It includes a 48MP main camera and is powered by MediaTek’s Helio G85 octa-core processor.

SolidSA has received ICASA Type Approval for the device, clearing a regulatory requirement for commercial rollout. The company has not disclosed a retail price or launch date but plans to announce this information as it progresses towards commercial rollout. SolidSA will face competition from established international manufacturers in the South African smartphone market and aims to grow gradually, focusing on establishing market demand, building distribution relationships, securing corporate and consumer customers, and maintaining disciplined cost control.

The company is engaging major mobile operators and pursuing various distribution channels, including marketplace, retail, wholesale, and direct-to-consumer sales. SolidSA is also targeting corporate customers, particularly in industries where smartphones are essential for fieldwork. While the M10 is manufactured in China, SolidSA plans to increase local participation in its supply chain as the company grows.

The company has applied to the Technology Innovation Agency (TIA) for support in commercializing the M10, with the application currently under assessment. Ngema envisions SolidSA growing beyond South Africa to other African markets and developing products beyond smartphones.