Red Bull challenges food safety regulator’s ban on ‘energy drink’ label

Red Bull, the Austrian beverage company, has challenged India's Food Safety and Standards Authority of India (FSSAI) decision to prohibit the use of the term “energy drink” on high-caffeine beverages. Red Bull India has filed a petition in the Delhi High Court, arguing that the regulatory process was not followed before the prohibition was imposed, creating uncertainty for its investments in the country.

The decision is part of a wider food safety enforcement drive in India, which has seen regulators carry out surprise inspections and examine compliance by major companies. The case marks the first legal challenge to the move, which could have significant implications for major players in the Indian energy drinks market, including Pepsi, Monster Beverage, and Reliance Industries.

Brief written by urgent.news from The Indian Express's own syndicated text. Machine-written — may contain errors; check the original before relying on it.