Over 1,000 Entrepreneurs Gather in Kunming for TOJOY 2026 “Jun’s Circle” Fireside Chat

On 22 September 2026, a gathering of over 1,000 entrepreneurs took place in Kunming, China, for the second "Jun's Circle" Fireside Chat organized by Ge Jun, CEO of TOJOY Shared Smart Enterprise Services. The event, livestreamed on multiple platforms, delved into the challenges and opportunities facing private enterprises amidst the rapid advancement of AI technology.

Ge Jun introduced the "Five-Layer Tree Theory," a framework for AI-driven enterprise transformation that encompasses data asset accumulation, cognitive capability upgrades, workforce skill-building, strategic planning, and industry ecosystem synergy. This approach was tailored to help businesses navigate the evolving technological landscape and strengthen their confidence in the face of change.

The dialogue also explored strategies for expanding operations into ASEAN markets, emphasizing the importance of local partnerships, social value creation, and compliance risk management. Ge Jun drew on his extensive experience to stress the critical role of long-termism and entrepreneurship in weathering economic cycles. By focusing on creativity, resolve, and a long-term mindset, entrepreneurs can successfully navigate market volatility and maintain their commitment to difficult but necessary actions.