Dining is first as SIA readies November unveiling of upgraded travel experience
SINGAPORE, Sept 29 — Singapore Airlines (SIA) said today it will unveil an upgraded travel experience in Singapore in No...
Singapore Airlines (SIA) has announced that it will unveil an upgraded travel experience in Singapore in November, with in-flight dining changes being the first to be revealed. The airline will introduce more than 100 new and revised appetizers, main courses, and desserts across all cabin classes, under a new menu category called SIA Chefs' Selection.
Developed by SIA's in-house and guest chefs with its catering partners, the dishes will be progressively rolled out starting in November. Passengers in Suites, First Class, and Business Class will receive new wine labels, while new spirits will be offered in all cabins. The upgraded dining experience will also feature tableware made with French luxury house Christofle, incorporating a subtle version of SIA's batik motif.
In Suites and First Class, selected dishes will be presented with "distinctive touches," and cabin crew may recommend drinks to accompany meals. SIA senior vice-president for customer experience Yeoh Phee Teik emphasized that in-flight dining is "about much more than the meal itself," stating that the airline reviewed various aspects of the dining experience, guided by customer feedback and dining trends.
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