Choose Milk Campaign Launches National Essay Competition to Educate Pupils

The Choose Milk Campaign, a nationwide effort to boost awareness about milk and dairy products, has introduced an essay contest for primary school students in various regions of Nigeria. This inaugural edition targets students in primary 4 to 6, aged 9 to 11, and will be open for submissions from September 15 to October 31. The aim is to educate children on the significance of grasping milk and making informed dairy choices, while inspiring them to disseminate their knowledge to fellow students and family members.

Lars Jensen, Senior Project Manager of the Danish Dairy Board, unveiled the competition, emphasizing its objective to assist children and parents in distinguishing between milk and creamers, as well as appreciating the role milk plays in children's nutrition. Jensen stated, "Children are not merely consumers; they are influential figures within the home and can sway their families' decisions.

This competition seeks to provide students with essential, practical knowledge to recognize the differences between milk and creamers and acknowledge the nutritional benefits of milk. When children learn to make informed choices early, they can impart this understanding to their homes and communities." To enter, participants must compose a brief letter to their school's headmaster or headmistress, addressing the topic "How Students in My School Can Differentiate Between Milk and Creamers."

The letter should contain the student's name, gender, age, class, school name, and location. Submissions should be made via https://choosemilk.com.ng/essaycompetition/. The organizers anticipate expanding the competition to additional states as the three-year Choose Milk Campaign continues. This initiative is part of the larger Choose Milk Campaign, spearheaded by Danish Dairy Board and European Union stakeholders, in collaboration with the Nigerian government, to empower Nigerian households with consumer education and heightened awareness of the nutritional advantages of milk, as well as the distinctions between genuine milk and creamers.