BofA reiterates Buy on Meta stock as enterprise AI unit launches

BofA Securities maintains a Buy rating and sets a $810.00 price target for Meta Platforms Inc. (META) stock, following the company's announcement of a new enterprise-focused business unit. The stock is currently valued at $715.62 with a market capitalization of $1.82 trillion. Meta Enterprise Platform, spearheaded by former MongoDB CEO Chirantan Desai, will focus on bringing Meta's AI capabilities to enterprise customers and developers.

The platform will revolve around Muse agent, Meta Business Agent, Muse API, and Muse Code. Analyst Justin Post believes Meta's enterprise AI solutions could provide a more stable, less influenced by market fluctuations revenue stream for the company. The enterprise AI solutions market is projected to surpass $1 trillion by 2028.

BofA Securities analysts emphasize Meta's strong position in the market, bolstered by its impressive gross profit margin of 81.75% and a 27.65% revenue growth in the past year. Investors can gain insights from a variety of ProTips and financial metrics for a more comprehensive analysis. Meta's recent executive appointment and technological advancements, such as the launch of new AI glasses and lightweight VR glasses at the Meta Connect 2026 event, have further solidified its position in the AI and tech industry.