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Behind Hoka’s bid to own the NYC marathon’s run-up period

Hoka’s newest campaign marks its latest attempt to corner the loyalty of running enthusiasts across New York City in the run-up to the city’s marathon in just over a month.

We haven't written up this one. Modern Retail has the full story — the link below goes straight to it.

Also reported by 1 other outlet

Read the original at modernretail.co →

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