Apple TV Claims Largest Weekly Viewership Ever With ‘Mayday’, ‘Ted Lasso’ And Post-Emmys Bump For ‘Widow’s Bay’ & ‘Pluribus’

Apple TV has set a new record for its highest weekly viewership ever, thanks in large part to its 29 Emmy wins and recent premieres such as Ted Lasso and Mayday. Deadline reports that Apple TV broke its own record with 29 Emmy wins, 14 of which were for the hit series Widow’s Bay. Alongside the Emmy wins, Apple TV subscribers also got the return of Slow Horses, as well as recent releases including Ryan Reynolds and Kenneth Branagh's Mayday and the fourth season of Ted Lasso.

This combination of factors helped Apple TV record its "highest weekly viewership ever for the week of Sept. 14, rising by +67% year-over-year." Mayday, released straight-to-streaming on Sept. 4, became Apple TV's biggest film debut to date over its first 18 days, with 8.7M views in its opening week. The series also saw a whopping 280% week-over-week increase in viewership in the U.S. following its Emmy wins, particularly in countries like the U.S., UK, Canada, Australia, Brazil, Mexico, Germany, India, Poland, and Spain.

Apple TV credits the recent iCloud+ expansion for bringing the streaming service to 59 new markets, expanding its total reach to 170 countries.