Apple Planning to Launch Products Faster and More Often
Apple CEO John Ternus is undertaking efforts to restructure the company to accelerate product development and introduce new products more frequently, according to Bloomberg 's Mark Gurman . Ternus apparently wants Apple to "broaden its range of devices and create a leaner organization with a greater focus on engineering." One proposal under consideration is to rely less on Apple's traditional…
Apple CEO John Ternus is spearheading efforts to restructure the company, aiming to speed up product development and release new products more often, as reported by Bloomberg's Mark Gurman. Ternus envisions a leaner organization with a stronger emphasis on engineering, potentially moving away from the traditional spring and fall product release cycles and introducing new devices throughout the year.
He has suggested that Apple must become more experimental to stay competitive in the AI era. Other initiatives include cutting middle-management positions to reduce corporate hierarchy and asking existing engineers to do more with fewer employees. Ternus also seeks new revenue streams from existing products and explores new services to boost growth amid services business slowdown.
Early 2027 planning meetings have shown reductions in budget increases, flat staffing, and marketing spending cuts. Some dismissals and reassignments of engineering program managers have already taken place. Employees sense pressure to work faster and more intensely, with development groups being pushed to deliver more products on shorter timelines.
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